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LivingKitchen China / CIKB 2017 Opens a New Era in China’s Modern Kitchen
–Essential Elements: Integrated, Ergonomic, Sustainable



LivingKitchen China / CIKB 2017 Press Conference was successfully held on the ground floor of CIMEN International Decoration Materials Brand Centre in the afternoon on August 16, 2017. Representatives from BOSCH, Nobilia, blum, Hettich and more than 30 core media were present at the Press Conference.

As the only specialized international kitchen exhibition in China as well as the only exhibition that AMK supports in China, LivingKitchen China / CIKB 2017 starts China’s modern kitchen reformation by virtue of its powerful brand attraction and the determination to accelerate the industry development. Those three elements of German modern kitchen namely:  integrated, ergonomic and sustainable, will guide the reformation in the future.

Mr. Richard Tang, Vice General Manager of Koelnmesse Co.,Ltd, and the organizer of the Press Conference, made an ebullient opening speech. He expressed his warmest welcome to all the guests and media representatives. Later in his speech Mr.Tang explained the new trends in kitchen culture development, and its impact on the modern life style as well as related  points of the event. According to Mr. Tang, with the strong support of AMK and LivingKitchen, LivingKitchen China / CIKB, carrying responsibility of linking modern kitchen concept and Chinese consumer market, will continue to uphold the concept of "Modern Kitchen, Built-in Dreams", and provide an even -broader professional trading and showcasing platform to promote development of China's modern kitchen industry. In addition to German exhibitors of 2016 CIKB, including BOSCH, SISMENS, Gaggenau, MHK, CARAT, Hailo, Nobilia, Nolte, Zeyko, Hettich, as well as the European exhibitors, including AEG, SMEG, FRANKE, blum, a large number of new international brands will exhibit at LivingKitchen China / CIKB 2017, including Beckermann, pronorm, Naber, Express Kitchen, Vauth-Sagel, Dein-Konfigurator, Chambord etc. Some of them even choose LivingKitchen China / CIKB as their first exhibiting platform in China and will make a debut at the event. Moreover, visitors will find an all-star cast of Chinese brands at the event, including Haier, FOTILE, ROBAM, Midea, DE&E, vatti, SANFER, macro, Vanward, XUNDA, HIGOLD, OPIKE, DTC, Supor, ASD, entive and SENG from Shengzhou pavilion and so on. More than 200 Chinese exhibiting companies will showcase over 1000 products and the dynamic development of modern kitchen in China.

Mr. Alan Ding, General Manager, CIMEN International Decoration Materials Brand Centre, the major strategic partner of LivingKitchen China / CIKB 2017, also made a speech at the Press Conference. Mr. Ding said that LivingKitchen China / CIKB 2017 lead the development of China’s kitchen culture and would play an ever more important role in China’s kitchen reformation. In addition, to join hands with LivingKitchen China / CIKB 2017 is one of the important strategies of CIMEN to support China’s modern kitchen development.

Managing Director of AMK China, Mr. Hongyi Cai, explained the role and definition of integrated, ergonomic and sustainable modern German kitchen. Mr. Cai also said in his speech that, as a supporter of LivingKitchen China / CIKB, AMK will offer great support to promote German modern kitchen concept in China. He also announced AMK members and partners  are planning to exhibit at  LivingKitchen China / CIKB 2017.

Then, Mr. Yanque Zuo, Brand Center General Manager of China Market Monitor Co., LTD, released the report of Development Trend of Modern Kitchen in China. According to the report, the kitchen form of China’s customers has been changing tremendously. Sales volume of integrated kitchen and embedded kitchen appliance has doubled and redoubled. Chinese customers also pay more attention to the fine appearance, comfort, health, environment-friendliness, time-saving, convenience, entertainment, communication and other  kinds of  functional features. It means that Chinese customers are gradually understanding and accepting “modern kitchen concept”.

Guests of the Press Conference also actively discussed China’s kitchen culture and modern kitchen concept (Integrated, Ergonomic, Sustainable). Mr. Jack Sun, Director of Local Kitchen Retail, Decoration Market, BSH Home Appliances ( China) Co., Ltd, made a keynote speech on the topic of “Lead to the Quality Life, and Build the Modern Integrated Kitchen Space with Combined Strengths of the China and the West”. According to Mr. Sun, high-performance kitchen appliance with both Chinese and Western strengths is not only equipped with the integrated spatial arrangement of embedded kitchen appliance, but also conforms to the ergonomic principles. Modern integrated kitchen will be the standard configuration of Chinese families in the future. Kitchen with above highlighted three elements will be able to meet the actual demands of Chinese families and enable Chinese customers to live a happier life.

Ms. Irene Wang, Marketing Manager, Nobilia China, made a keynote speech titled “Expanding the Limits”. Ms. Wang said that, Nobilia is devoted to realizing green manufacture and ecological protection and is aimed to promote the development concept of high grade, specialization and leading new kitchen culture. Nobilia values user experience of Chinese customers. With several years’ efforts , many project cases in China have proved that Nobilia’s devotion to bring German modern kitchen concept to Chinese families.

What kind of impact modern kitchen culture has made on Chinese customers currently? To answer this question, Mr. Daniel Frerichs, Representative of GM & Head of Business Development, Blum Furniture Hardware(Shanghai) Co.,Ltd., firstly released and shared the preliminary results of “REHAU-blum Report of China’s Middle Class Survey”(@China’s Homes 2025). Two months ago, this Survey was formally initiated. Organizers of the Survey made in-depth analysis on the respondents from multiple dimensions and draw an interesting picture of kitchen life of China’s middle-class families. “We’re very pleased to announce that blum will release the second report of this Survey, jointly initiated by blum and REHAU, on Sino-German Kitchen Industry Summit, LivingKitchen China / CIKB 2017! “Let’s look forward to it!

With the rapid development of integrated kitchen in China, hinge has received more and more attention from Chinese customers as it is one of the most popular functional hardware accessories in cabinet field. Mr. Golton Chen, Regional Sales Manager- East&North China, Hettich Hardware Accessories (Shanghai) Co., Limited, made a keynote speech titled “Fascin[action] Kitchen”. Core part of such concept is to meet the ever-changing demands by providing diversified accessory solutions. According to Chen, the “Fascin[action] Kitchen” concept is suitable for China’s kitchen and conforms to the three elements of modern kitchen concept, integrated, ergonomic, sustainable.

Shortly after, Mr. Xuesong Zhao, General Manager, Focus Media Co., Ltd., formally introduced the Kitchen Design Forum, jointly organized by LivingKitchen China / CIKB, BOSCH and Focus Media  . The Forum will be joined by several well-known designers, including Shen Lidong, Huang Zhida, Sun Huafeng etc. Participants of the Forum will be invited to join in the discussion and exchange on the topic of the space application and design of kitchen appliance products. Later solutions to develop German modern integrated kitchen with Chinese characteristics will be discussed.

Mr. Cai Hongyi also announced during the Press Conference that AMK Modern Kitchen Companion localized Chinese version is scheduled to be officially punished on the 5th China Kitchen Industrial Development Forum and Sino-German Kitchen Industry Summit on October 21, 2017.

At last, the Organizer announced that the 5th China Kitchen Industrial Development Forum, Kitchen Design Forum, “Smart Kitchen, Healthy Life” China Kitchen Industry and Market Summit and other supporting activities will be held on October 22-24. Visitors will have the chance to participate in several regular activities of the event, including cooking class, DIY baking and decoration consultant service (free of charge) etc. In addition, we will invite designers, buyers from real estate and hotel industry and other professional buyers to visit LivingKitchen China / CIKB and create an efficient industrial exchange platform, so as to make the event a grand meeting of kitchen industry with the spirit of the age.


Discover·Kitchen
·Ideas
16-22 January 2017
 
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Koelnmesse Co., Ltd.
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Sonia Xu
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Ms. Karman Lee 
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Julia Degner
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